Brightening Vit C & Niacinamide Serum

Dispense 3-5 drops onto fingertips then smooth over cleansed and toned skin, allowing a minute for the serum to absorb. Benefits will last with regular use. Apply morning and night. Add a moisturizer if needed for extra moisture. Don't forget your neck and under your chin area.

**Aloe Vera, Sodium Lactate, **MSM, Phospholipids & Ascorbyl Palmitate (Liposomal Encapsulated Vitamin C), Niacinamide (Vitamin B3), Grapeseed Oil, Daisy Extract, Squalane Oil, Argan Oil, Ewax, Bearberry Extract, **Rosehip Seed Oil, Vitamin B5, Allantoin, Vitamin E, **Neodefend (Eco-Cert Preservative), Xanthan Gum.

**Organic

(LIPOSOMAL ENCAPSULATED VITAMIN C): Is Phospholipids & Ascorbyl Palmitate in a Liposomal Delivery System (LDS). One of the most stable forms of vitamin C. Vitamin C is especially useful in the appearance of anti-wrinkle and skin bightening, and its performance in these two arenas can be enhanced by coupling with SODIUM LACTATE which is also in the formula. This combination has been shown to dramatically increase the reduction of discoloration appearance.

The added benefit is the delivery enhancement that you get with an encapsulation because the phospholipid used to encapsulate the active is a much smaller molecule that can penetrate the top, dead, layer of skin and deliver the active to the tissues where you can gain the benefits of the Vitamin C rather than having them reside in the dead layers until they are eliminated.

⭐ Vitamin C Actives are one of the best ingredients that we can use for anti-aging and anti-oxidant products, keeping in mind that Vitamin C is highly oxidative. While there are ways to formulate with Vitamin C, minimizing oxidation to keep it safe for cosmetics use, is very challenging and failure to effectively stabilize Vitamin C will result in an unstable product that will be unstable and create free radicals. Of course, in personal care one of the main goals is to address free radical activity to minimize it and avoid the damage created as a result. With Liposome Vitamin C (Liposomal Encapsulated Vitamin C) that is stabilized and oxidation is no longer an issue. The added benefit is the delivery enhancement that you get with an encapsulation because the phospholipid used to encapsulate the active is a much smaller molecule that can penetrate the top, dead, layer of skin and deliver the active to the tissues where you can gain the benefits of the Vitamin C rather than having them reside in the dead layers until they are eliminated.

DAISY BLOSSOMS EXTRACT (Bellis perennis): Not just one ingredient for brightening, I have added double the natural power. My novel skin-brightening agent derived from daisy blossoms (Bellis perennis) provides an even skin tone appearance against age spots, discoloration disorders, and freckles, as well as general skin-brightening activity.

The powerful active, extracted from Daisy Blossoms, blocks all of the pathways that lead to dark spots and uneven skin, resulting in the elimination of existing dark spots and the prevention of new spots. When tested, in a similar formulation, the active ingredient was shown to be more effective, faster, and longer-lasting, than A Arbutin ... with results achieved in 14 days.

5% NIACINAMIDE (Vitamin B3): The active form of Vitamin B3. I Tripled the power! A skincare workhorse, and true cellular communicating ingredient. It is well suited to mature and prematurely aged skin where it enhances function, and cellular synthesis, for improved structure and firmer skin appearance. Niacinamide is one of the most effective natural treatments for tissue refinement where it enhances the skin's ability to clear while also evening out skin tone, for a smooth complexion.

Niacinamide exerts multiple benefits on the appearance of aging and photodamaged skin. A significant improvement in skin texture appearance over the application of a 5% niacinamide was seen in women aged 35 to 60 years. The appearance shifted towards the finer, anisotropic features characteristic of younger skin while the appearance of uneven skin tone was significantly improved.

MSM (Organic) (MethylSulfonylMethane): An organic food-grade sulfur, which is found, and necessary, in all plants and tissues. Considered to be nature's beauty mineral due to its ability to enhance and keep the skin smooth, and youthful. It is a wonderful skincare additive as it has the ability to enhance absorption of other ingredients, helping them absorb deeper into the tissues to give the skin full benefits.

SODIUM LACTATE: Is one of the Natural Moisturizing Factor (NMF) constituent of skin, required for maintenance of natural hydration. Sodium Lactate is a superior moisturizer, increasing the moisture content of skin by up to 84%. When compared to other commonly used moisturizers. Significantly increases and accelerates the action (particularly the skin brightening action) of Vitamin C and its derivatives

ALOE VERA: (Organic) The gel is moisturizing, encourages good circulation and rejuvenates aging skin. Full of vitamins, minerals, enzymes, proteins, polysaccharides, and biological stimulators. It is rich in natural moisture and has a humectant quality that draws additional moisture to the skin. Contains over 200 nutritional substances, including 20 minerals, 20 amino acids, 12 vitamins, and active enzymes. Aloe helps to prevent the formation of 'liver spots' appearance, which tend to form in aging skin.

DL-PANTHENOL VITAMIN B5: Has strengthening properties, helps increase skin barrier function helping to prevent damage from UV rays. Has good moisturizing and softening properties

ALLANTOIN: (Organic) Produces its desirable effects by promoting healthy skin. Derived from comfrey and helps to promote and maintain the health of the skin. Well known for its excellent moisturizing and soothing effects. And when mixed with Vitamin B5 packs a powerful punch.

OLIVE SQUALANE: Is a high-purity vegetable Squalane obtained from olives. Well known as Nature's Facelift. Helps to reduce the appearance of wrinkles and restores a more youthful-looking appearance.

ROSEHIP SEED OIL: (Organic) Exceptionally active restorative oil, improving the look of skin texture, reducing scars and skin discoloration appearance. Contains high levels of vitamin C and antioxidants that purify the complexion and slow the aging process of the skin. Helps to smooth out facial lines and wrinkles, while moisturizing and hydrating the skin.

ARGAN OIL: (Organic) Is rich in vitamin E, antioxidants, and essential fatty acids. It is revitalizing and improves skin's flexibility to improve skin softness while offering antioxidant protection. Reduces the appearance of wrinkles and increases the appearance of elasticity and tightening of the skin.

Vitamin E: Offers an excellent broad range of anti-oxidant and free radical protection.

1.2 fl oz glass bottle with dropper