Max Bright Cleanser with Vitamin C & Licorice

Rinse face. Add a small amount of cleanser to wet hands. Lather and apply to the face in circular motions. Rinse with warm water, and fully wash off. For best results, follow with Face ‘n’ Earth's toner and face cream or serum.

**Aloe Vera, Licorice Root Extract, **Decyl Glucoside (and) Sodium Lauroyl Lactylate (ECOCERT Natural Foamer), Sodium Lactate, **Bilberry, Sugar Cane, Orange, Lemon & Sugar Maple Extracts, Bearberry Extract, Phospholipids & Ascorbyl Palmitate (Liposomal Encapsulated Vitamin C), Vitamin B5, Glycerin, Allantoin, Lemon Essential Oil, **Neodefend (ECOCERT Preservative),

**ORGANIC

BEARBERRY EXTRACT: Has skin-brightening and antioxidant activities, the natural source of Alpha Arbutin. Improves the appearance of age spots and skin discoloration. Bearberry extract also offers UV protection sun filters which can reduce the amount of tanning and prevent premature aging of the skin. The natural Bearberry Extract is actually 5 times more powerful than the synthetic Alpha Arbutin.

Bearberry extract is a natural skin brightener that’ll help us attain a more uniform and brighter complexion.

LICORICE ROOT EXTRACT: Is also a natural skin brightening agent because its extract contains actives called Glabridin and Licochalconelicochalcone, UV-fighting super ingredients. They help your skin produce higher levels of antioxidants, fortifying your skin’s defenses and preventing UV damage in the process. Not to mention, they can protect skin from damage even after unprotected exposure to UV rays. They help diminish any dark spots you have from scarring or sun damage.

Licorice holds the unique power to refine tone without inviting irritation along, unlike the majority of its fellow brightening ingredients.

LIPOSOMAL ENCAPSULATED VITAMIN C): Is Sodium Ascorbyl Phosphate in a Liposomal Delivery System (LDS). A brighter skin will reveal in just a few weeks. Also is a potent antioxidant that can neutralize free radicals in the skin.

One of the most stable forms of vitamin C. Vitamin C is especially useful in the appearance of anti-wrinkle and skin brightening, and its performance in these two arenas can be enhanced by coupling with SODIUM LACTATE which is also in the formula. This combination has been shown to dramatically increase brighter radiant skin.

The added benefit is the delivery enhancement that you get with an encapsulation because the phospholipid used to encapsulate the active is a much smaller molecule that can penetrate the top, dead, layer of skin and deliver the active to the tissues where you can gain the benefits of the Vitamin C rather than having them reside in the dead layers until they are eliminated.

Vitamin C Actives are one of the best ingredients that we can use for anti-oxidant products, keeping in mind that Vitamin C is highly oxidative. While there are ways to formulate with Vitamin C, minimizing oxidation to keep it safe for cosmetics use, it is very challenging, and failure to effectively stabilize Vitamin C will result in an unstable product that will be unstable and create free radicals. With the Liposome Vitamin C (Liposomal Encapsulated Vitamin C) that I use which is stabilized and the oxidation is no longer an issue. The added benefit is the delivery enhancement that you get with an encapsulation because the phospholipid used to encapsulate the active is a much smaller molecule that can penetrate the top, dead, layer of skin and deliver the active to the tissues where you can gain the benefits of the Vitamin C rather than having them reside in the dead layers until they are eliminated.

FRUIT ACID COMPLEX: Contains natural Alpha Hydroxy Acids (AHAs). Capable of improving moisturization. Fruit Mix Complex will work to help brighten skin, shed the dullness, and deliver much-needed therapeutic benefits so you can shine.

These AHAs are commonly used to treat skin conditions such as rough skin, surface wrinkles and fine lines. Recognized for having exfoliating properties, AHAs leave the skin with a smooth and radiant appearance.

28.5% Lactic Acid naturally from Bilberry Fruit
12% Glycolic Acid naturally from Sugar Cane
6% Citric Acid naturally from Lemon & Orange Fruit
1.5% Malic Acid naturally from Sugar Maple
1.5% Tartaric Acid naturally from Sugar Maple

Glycolic acid the smallest molecular structure of the group, has proved effective in cosmetics due to its ability to reach the deeper layers of the skin, thus making it an excellent exfoliating agent that provides immediate skin-softening effects. As new skin cells generate, older cells slough off to reveal smoother-looking skin. Factors such as sun damage, age and environmental stress slow down this process which results in the accumulation of dead skin cells. The use of alpha-hydroxy acids can combat the problem by breaking proteolytic bonds to increase cellular renewal. Moreover, glycolic acid allows the capillaries to dilate and deliver more oxygen and energy to the cells for increased intracellular efficiency.

Lactic acid is an excellent moisturizing ingredient and beneficial for most hyper-proliferate skin conditions. One of the key benefits for using lactic acid is that it will help thicken the skin to create a more youthful aesthetic.

Citric acid is an intermediate in the Krebs cycle and is integral for ATP production, which helps to promote healthy skin by stimulating the formation of fibrous protein. The Krebs cycle, also known as Citric Acid, occurs in the mitochondria of our cells. This cycle is responsible for metabolizing sugar intake thus breaking it into carbon dioxide, water, and energy. In skin biology, Citric Acid provides cells with a source of usable energy. This, in turn, contributes to the factors that chemically exfoliate the outer layer of the epidermis.

Malic and tartaric acids also influence skin tone and have been shown to increase elasticity, which is an important factor in enhancing complexion clarity.

DL-PANTHENOL VITAMIN B5: Has strengthening properties, helps increase skin barrier function helping to prevent damage from UV rays. Has good moisturizing and softening properties

ALLANTOIN: Produces its desirable effects by promoting healthy skin. Derived from comfrey and helps to promote and maintain the health of the skin. Well known for its excellent moisturizing and soothing effects. And when mixed with Vitamin B5 packs a powerful punch..

ALOE VERA: (Organic) From the gel is moisturizing, encourages good circulation and rejuvenates aging skin. Full of vitamins, minerals, enzymes, proteins, polysaccharides, and biological stimulators. It is rich in natural moisture and has a humectant quality that draws additional moisture to the skin. Contains over 200 nutritional substances, including 20 minerals, 20 amino acids, 12 vitamins, and active enzymes.

SODIUM LACTATE: Is one of the Natural Moisturizing Factor (NMF) constituent of skin, required in the maintenance of natural hydration. Sodium Lactate is a superior moisturizer, increasing the moisture content of skin by up to 84%. When compared to other commonly used moisturizers. Significantly increases and accelerates the action (particularly the skin brightening action) of Vitamin C and its derivatives.

DECYL GLUCOSIDE (&) SODIUM LAUROYL LACTYLATE A NATURAL surfactant: When clinically tested, it was shown that small amounts of Lactylate lay behind (still performing their moisturizing functions) after six weeks of wear and wash. This blend is absolute perfection for a moisturizing facial cleanser, so mild and moisturizing. ECOCERT and Kosher certified, amide-free, and sulfate-free.

Packed in a 6.7oz bottle with a disc cap for easy pouring and application and a 1oz sample bottle. Bottles are BPA-free, and fully recyclable ♻